Finding makeup that is non-toxic, cruelty-free and vegan is often a challenge – let alone eye makeup! Sometimes we might want to wear more eye makeup for an important business meeting or a night out. We always want to make sure that what we are wearing on our face will perform well but not at a cost to our health and the risk of putting toxic substances near our delicate eye area. Here is a great article on the common toxins found in mainstream beauty brands that we all need to steer clear of!

This month at EY Mag we have put together an entire eye makeup look for your next special occasion! At the very least it will give you some ideas of beautiful brands to try out who are creating stunning natural makeup products that are completely safe to use around your eye area! Products are also listed in suggested order of use to make it super easy.

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1. EYE PRIMER:
Finding vegan eye primer is a huge challenge! Priming your entire eyelid before you apply eyeshadow will make your shadow sit so much better on your eyelid and ensure longevity throughout the day or evening. The all natural face have several different eye primer options at very reasonable prices with fantastic reviews. This formula also contains some SPF and gentle oils to nourish your eyelid. (The All Natural Face)

2. CREAM CONCEALER:
World Organics is a brand that is rooted in a family history of naturopathy and herbalism. Organic ingredients are sourced where possible and all ingredients are 100% natural of course! The World Organics concealer comes in six different shades including shades for olive to dark skin tones. This concealer is also cream based and works to hydrate the skin which is a must for women over thirty looking to minimise any fine lines! $35 NZD (World Organics)

3. BROW PENCIL:
Inika is a 100% certified organic Australian makeup brand that comes highly awarded and highly recommended. Instead of synthetic chemicals, their products use organic, natural ingredients like aloe vera, calendula, shea butter, green tea, Kakadu plum and beautiful oils like tamanu, macadamia nut, evening primrose and rosehip. Getting a great eyebrow shaping can really open up your eye and help to define your face. We really recommend threading. Using an eyebrow pencil is also crucial to help define and fill in your brows naturally without using harsh chemicals. $34 NZD (Inika Organic)

4. EYESHADOW:
This Nude By Nature eyeshadow trio contains three eyeshadows to create a complete look. It even comes with an applicator brush which is cruelty-free and vegan – of course! Nude by Nature promises that their products are formulated without any synthetic ingredients or preservatives. This product contains nourishing natural ingredients like sweet almond and sandalwood oil along with Kakadu plum. We really love the easy to use packaging! $34.95 NZD (Nude By Nature) (Live in NZ? Get it here)

5. EYELINER:
This handcrafted eyeliner is 100% vegan and is created with a base of gorgeous natural waxes like carnauba, candelilla and ozokerite along with jojoba oil. The Earthlab mineral pencils are beautifully smooth and soft but also long lasting. They come in five great colours. $25 NZD (The Cruelty Free Shop)

6. EYELASH CURLER:
Curling your eyelashes is the easiest, simplest way to naturally open up your eye and make your lashes appear longer. It really pays to invest in a great quality eyelash curler as it will last forever! The Shu Uemura is widely recommended by makeup artists. It is at the higher end of the market in terms of cost but we think it pays to get a higher quality product that you know will last and perform well. Even if you don’t want to wear much makeup during the day curling your lashes and adding some BB cream will give you a super quick all natural beauty look! $19.80 NZD (Amazon)

7. EYELASH ENHANCER:
There are so many eyelash enhancers that claim to do amazing things to your eyelashes. Unfortunately, although many of them do in fact work at growing longer eyelashes they also contain toxic chemicals that could potentially damage your eye area and you cannot be 100% sure of the safety of these products. Lashfood claims to be a natural product that can help to nourish and condition your eyelashes along with help with growth! $79.99 NZD (Amazon) Castor oil is also supposed to be good cost effective way to condition and grow eyelashes. Here is a great natural recipe from Michelle Phan.

8. MASCARA:
Conventional mascara is one of the biggest toxin-laden beauty products that you can own and the chemicals it contains should not be anywhere near your body – let alone your eye area. This water resistant mascara by Ecco Bella has great reviews and is based on clay and iron oxides. It is also free of anything nasty and has great ratings on EWG Skin Deep cosmetics database. Perfect for women with sensitive eyes! The packaging even comes with its own built in mirror which we love. $17.08 NZD (Amazon)

Want an eco eye makeup remover? Try our organic oil based DIY Eye Cream – it also works to naturally remove eye makeup without any of those nasty chemicals! ♥